A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.
focus group
http://en.wikipedia.org/wiki/Focus_group (No Longer Available)
Group Decision Making
Stakeholder Engagement
Group Selection/Engagement Methods
8/24/2008
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